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Freeride Flow Festival comes to Tahoe



KINGS BEACH, Calif.—Three unprecedented days of backcountry and freeride instruction, yoga and live music DJ’s makes its debuts at Kirkwood Mountain Resort, March 16 – 18, 2012. Produced by Tough Guy Productions, a Tahoe-based ski film and event production company, Subaru presents the FREERIDE FLOW FESTIVAL powered by CLIF Bar and Marmot. The three-day event brings together novice and recreational winter athletes with professional sports athletes, backcountry experts and top industry vendors for clinics, demonstrations, electronic DJs, performances and a whole lot of après ski. Tickets are on sale now at FreerideFlowFest.com.

“The FREERIDE FLOW FESTIVAL has been a vision of Tough Guy Productions to develop an event that reaches the non-competitive skier or rider with instruction, relaxation and more importantly an opportunity to build friendships and have a blast doing it,” said Allie Bruni—Riendeau, partner and director for Tough Guy Productions, said. “It’s going to be an inspirational and powerful on and off the snow celebration designed to promote integration, interaction and uniting people through sports, music and nature.”

According to Coop, director of interactive marketing, social media and events for Kirkwood Mountain Resort, “Kirkwood offers the perfect combination of backcountry and freeriding with miles of trails to explore. Our mountain knowledge combined with top industry athletes provides the perfect mix for the inaugural FREERIDE FLOW FESTIVAL. A change was due here, Tough Guy productions opened the door and we stepped in to host this great event. A truly new experience for all here in the Sierras. We look forward not only to year one, but building this unique event into a five day festival in the future.”

Confirmed athletes include: Sage Cattabriga-Alosa, professional big mountain skier; Alison Gannett, leading the KEEN Rippin’ Chix Backcountry Camp and Steeps Clinics; legendary ski pioneer Kent Krietler, as backcountry guide and yoga instructor; Lorenzo Worster, world renowned telemark skier; Hanna Hardaway, two-time Olympian; Brooke Edwards, freeride instructor and Tough Guy Productions event coordinator; Maeve Nevins, backcountry instructor; and Wendy Lautner, published author and backcountry enthusiast.

Clinics focus on backcountry skiing including avalanche and Beacon search, alpine, telemark and snowboard freeriding, women’s only clinics, park riding, big air bag jumping and yoga. As well as being a leave no trace earth conscious event, a portion of the proceeds from the FREERIDE FLOW FESTIVAL will go to Protect Our Winters, an environmental center point of the global winter sports community, united towards a common goal of reducing climate change effects on sports and local economies.

For tickets and event information visit www.freerideflowfest.com.

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