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Energy conservation leader, Resource Action Programs, debuts new brand and outreach campaign

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SUBMITTED NEWS RELEASE

In an effort to increase regional and national awareness of its new products and services, Resource Action Programs® (RAP) recently launched a new brand and identity campaign. With the tagline, “Change Inspired,” the energy conservation consultation company marks its rapid rise from a West Coast small business to becoming a foremost industry leader.

“Our company was founded on innovation, creativity and results, and it’s imperative that we have a look and feel that matches that commitment,” said Joseph Thrasher, president of Resource Action Programs. “Over the last several years, we have seen our business change and grow tremendously and we feel our new brand will help promote the services and products we have and are planning to release.”

Resource Action Programs aims to empower consumers, businesses and communities by developing seamless programs that are designed to improve energy efficiency and enhance water conservation, ultimately shaping consumer behavior and delivering unmatched results. For nearly two decades, RAP has designed and implemented such programs for utilities, government agencies and community-based organizations, providing businesses with a proven and effective method that generates almost instant savings.

In addition to RAP’s agency outreach, the local consultation company brings its programs into classrooms across the United States. More than half of the programs offered are designed for K-12 education, including LivingWise, WaterWise and EnergyWise. Teachers are provided with a variety of hands-on lessons that are engaging and teach students about energy conservation for their home, school and community. Students also receive supplemental education to bring their classroom experiences home to share. In the last five years, 1,126,382 students and their families nationwide have taken part in a RAP energy efficiency program.

Headquartered in Sparks, Nev., RAP provides programming to utilities and community organizations in 26 states. With nearly 50 employees, RAP is a leader in the energy conservation industry and has worked with a wide array of clients, including Oncor, Xcel Energy and the Energy Trust of Oregon. As RAP continues to move forward and evolve, so has its image.

The new branding campaign will not only give the company a new look and feel, but expanded outreach efforts will help them to offer even better and more comprehensive programs to utility companies, government agencies and corporations around the country.

Last year, RAP program participants saved 51,324,349 kilowatt-hours equating to a $5,943,358 savings. Additionally, through the WaterWise program, 914,391,907 gallons of water were saved through simple conservation projects.

“As our country and the world grapple with creating a broad-based energy policy, conservation must be a fundamental building block,” said Thrasher. “Energy and water conservation are an affordable, accessible means to achieving energy independence and reducing environmental impact. Every business, organization and person should be working to reduce energy and water consumption and we design programs that make this an educational coordinated, comprehensive effort.”

For more information on Resource Action Programs or to find out more about energy conservation, visit www.resourceaction.com or call 888.438.9473.

About Resource Action Programs

Resource Action Programs offers a family of community conservation programs designed to increase residential resource efficiency and community awareness. The proven and effective design generates immediate savings in home water and energy use while providing a maximum return on investment.

For 18 years we have helped sponsors meet and exceed their resource conservation goals. Each resource action program is completely customizable and fully implemented by our in-house program staff.

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