32.9 F

Sundance hosts signing event for Joe Conforte’s new book on Mustang Ranch



What: David W. Toll signs and discusses Breaks Brains & Balls: The Story of Nevada’s Fabulous Mustang Ranch. Toll co-authored this book with Joe Conforte.

Where: Sundance Books and Music, 121 California Ave., Reno.

When: Saturday, Sept. 17, 1:30 – 3 p.m.

Book Description: The Mustang Ranch was the biggest, brightest whorehouse in America, maybe all the world — and then they made it legal! Joe Conforte tells his story, and he tells it all, from his birth into the poverty of a Sicilian fishing village through a lifetime of hair-raising adventures to retirement as a multi-millionaire in a luxurious penthouse apartment on the beach in Rio De Janeiro, thumbing his nose at the IRS all the way.

It’s a book is full of surprises, almost a farce at some points, brutally serious at others, and it adds up to a highly readable telling of a phenomenal tale. Love him or hate him (and there are plenty of people in both categories), there’s no disputing that despite violent competitors, law enforcement vendettas, prison terms, exile and life as a fugitive, his enemies could never defeat him; he grabbed the gold ring and got away clean with the swag.

It’s a great story, told in his own highly expressive style.

About David W. Toll: David W. Toll co-authored Breaks Brains & Balls with Conforte. Toll is a former award-winning journalist, founder of Gold Hill Publishing and author of The Complete Nevada Traveller, the best-selling book ever published in Nevada.

Since opening its doors in 1985, Sundance Books and Music has been dedicated to the service of books and book lovers. As a local, independent bookstore, Sundance is committed to strengthening and contributing to both our local and global communities.

This Is Reno is your source for award-winning independent, online Reno news and events since 2009. We are locally owned and operated.




8 Things to Do This Week: August 16 Arts and Culture Roundup

August 17, 2015The Holland Project has three great bands lined up tonight: Froth, Casino Hearts, and Life In The Fringe. These rock bands each...