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State economic development commission launches marketing campaign


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CARSON CITY — In the face of challenging economic times, the Nevada Commission on Economic Development (NCED) has launched an “Empowering Success” integrated marketing campaign. The campaign highlights success stories of four cutting-edge companies doing business in Nevada.

“Empowering Success captures the strengths of doing business in Nevada,” said Nevada Governor Brian Sandoval. “This campaign comes at a critical time and represents an opportunity for the commission to introduce Nevada to a fresh group of business leaders, encouraging them to consider doing business in Nevada.  It is also an opportunity for the state to help stimulate economic growth and keep Nevada competitive during this challenging time.”

The Web-based campaign features a series of online banner ads and video vignettes.  Companies and executives featured include: Zappos.com Chief Executive Officer Tony Hsieh, Cord Blood America Chief Executive Officer Matt Schissler, ElectraTherm Chief Executive Officer John Fox and Click Bond Chief Operating Officer Collie Hutter.

Empowering Success is designed to capture the attention of business leaders, C-suite executives, directors, managers and entrepreneurs in select markets such as Los Angeles, Orange County, San Diego and San Francisco, Calif.; Seattle, Wash.; and Raleigh/Durham, N.C.

Banner ads will appear on a variety of business, news, finance and technology focused Web sites, such as Fox News, Business Daily News, Newsweek, TIME, Forbes, New York Post and USA Today.

“Empowering Success is centered on all the positive things Nevada is… growth, innovation, service focused and technology,” said Click Bond’s Hutter. “Doing business in Nevada allows you a freedom to spend time and energy on the projects you really care about and make a big impact, have access to legislators to work with government to solve specific problems, access to a talented workforce and all major transportation routes including international airports, Interstate and rail.”

This campaign is a comprehensive marketing effort for NCED as it helps diversify Nevada and provides important information to business people contemplating a move to the state.

“Now is the time to start, relocate or grow a business in Nevada , and the Empowering Success campaign drives home these facts,” Nevada Lt. Gov. Brian Krolicki said.  “It highlights our diverse, service-oriented, anything is possible in Nevada spirit. I encourage all business leaders, entrepreneurs and decision makers to consider Nevada as a potential home for their business.”

For more information on NCED’s Empowering Success campaign,  visit www.diversifynevada.com/success.

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