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JDRF to benefit from La Tomatina



The biggest food fight in the nation is back! For the third year in a row, La Tomatina en Reno will take over downtown Reno in what is expected to be its biggest crowd ever.

The tomato fight will take place Saturday, August 27, 2011 at 10 North Virginia Street (City Plaza) at 5:00 p.m.

This year, La Tomatina en Reno, LLC has taken over the event and is teaming with the Juvenile Diabetes Research Foundation of Northern Nevada (JDRF). Tickets for the event are $10 and can be purchased at the City Plaza on the day of the event or may be purchased online at www.clubcalneva.com/latomatinareno. A portion of the profit from the event will benefit the JDRF.

Due to an expected crowd of approximately 5,000 participants this year, La Tomatina is urging attendees to not wait until the last minute to sign up as they may not get in to participate or get caught standing in extremely long lines.

The Knitting Factory in downtown Reno will also host the La Tomatina Pre-Party featuring the band Jahzilla. Tickets for the pre-party are $6.00 and can be purchased through the Knitting Factory’s website or at the Club Cal Neva. All proceeds from the show will go to benefit JDRF.

“We’re excited for the event this year,” said Jeff Siri, managing partner of La Tomatina en Reno, LLC. “We know there will be better weather. We’ve got a great band playing down at the Knit. And we know the turnout will be huge.”

JDRF’s Northern Nevada Branch Manager, Molly Dillon reiterates Siri’s excitement. “La Tomatina is becoming a cornerstone summer event in Reno and we are so please to be a part of it. The funds raised will support JDRF’s mission of funding research to find a cure for type 1 (or juvenile diabetes). There are over 35,000 people in Northern Nevada with type 1 diabetes, and another person is diagnosed nationally every 30 seconds making this a very important cause.”

Siri acknowledges the event would have taken place this year if it weren’t for generous sponsorships from Club Cal Neva, Morrey Distributing, gonnahappen.com, Charter Communications, KOLO-TV8, Aristocrat Gaming, Wells Fargo Insurance and American Sign and Crane.

“It doesn’t happen without them,” said Siri. “And it doesn’t happen without the dedication and hard work put in by JDRF and the volunteers that they’ve sent us. They’ve really put in a great effort.”

For more information on La Tomatina en Reno, visit www.clubcalneva.com/latomatinareno, or visit the Facebook page by searching Tomato-Fight Reno.

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