SUBMITTED NEWS RELEASE
With the evolution of new media, the American Advertising Federation of Reno luncheon hosts Chris Dittmore of IvyPixel to present on essential new media tools. The luncheon is Tuesday, August 9th at the Atlantis Casino Resort Spa.
Audiences will learn:
- The strategic framework to integrate new media into advertising campaigns
- Evaluation techniques for new media advertising channels (Mobile, Video, Local Search)
- Understanding audience selection and targeting in the new media landscape
- New Media measurement – metrics for success
- Best practices in new media advertising
Networking for the AAF-Reno luncheon starts at 11:30 a.m., lunch and presentation begins at noon. The event will be held at the Atlantis Casino, 3800 South Virginia Street. Cost is $20 for AAF, AIGA and PRSA members, $30 for non-members.
Chris Dittmore is the Western Region Vice President of Goodway Group & IvyPixel. IvyPixel is a digital media buying service that works exclusively with agencies in the online, mobile and in-game media space. IvyPixel launched as a sister company to the Goodway Group and Goodway 2.0. Goodway Group & Goodway 2.0 are an interactive and emerging media leader in the automotive and political verticals. Chris has worked with worldwide brands like Honda, Ford, Chevy, GMC and Pontiac to name a few.
For more information or to purchase tickets, please visit www.aafreno.com or call (775) 852.0881.
The American Advertising Federation of Reno (Formerly A2N2) is Reno’s official advertising club, a professional organization dedicated to serving as the ultimate resource for education, networking, and recognition within the marketing and advertising industries. AAF-Reno is an affiliate of the American Advertising Federation. For more information, visit www.aafreno.com and www.aafreno.com.
