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Washoe County Health District Launches New iRefill Website Developed by KPS3 Marketing



The Washoe County Health District (WCHD) Environmental Health Services Division has officially launched a new website — www.irefill.org — to inform the public about the waste created by single-use water bottles and to encourage the use of reusable water bottles and tap water. The site was developed by KPS3 Marketing to help the WCHD educate the public, and to promote WCHD’s new iRefill program, which encourages businesses and individuals to take a pledge to use reusable water bottles to reduce landfill waste.

Once a person fills out the pledge form and submits it, the pledger’s name automatically goes live on the site, with permission from the sender.

KPS3 worked with the Washoe County Health District and its co-sponsor of the site, Truckee Meadows Water Authority (TMWA), to develop the site’s functionality and architecture needs, and also to develop the overall design look and feel and assist with web content. The website is built using a content management system, which allows the WCHD and TMWA to add and edit content easily as needed.

The new website uses a custom countdown to show the public how many single-use bottles are wasted in the United States every second. As the number rapidly increases, photos of single-use bottles in a landfill and people drinking from iRefill reusable water bottles are displayed using a custom jquery SlideShow.

The iRefill website also provides tips for businesses to promote work environments with less waste, such as the Brita Hydration Station by Reno-based Haws Corporation. The Hydration Station provides a venue for individuals to fill up reusable bottles with fresh filtered water.

KPS3 is a full-service marketing communications firm based in Reno. Founded in 1991, the agency supplies clients with integrated approaches to marketing and communications in order to target and persuade their markets more effectively.

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