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University students present campaign at public relations luncheon May 25

By ThisIsReno

SUBMITTED NEWS RELEASE

With so many things competing for consumers’ attention these days, how does a national brand get above the noise and get a new group of shoppers to give you a try?

Get a look at how the University of Nevada IMC 433 class approached this for their mock client JCPenney at the May program of the Sierra Nevada Chapter of the Public Relations Society of America.

The team will present their TRY ME campaign for JCPenney. The students recently competed in the Regional Integrated Marketing and Communications Competition. TRY ME is an aggressive campaign designed to capture the common attitude among women aged 25-34.

The students’ research revealed that the women within the target were going through many different stages in their lives. From getting married to having a child to starting a professional career, the one thing all women in the target can identify with is a common sassy attitude that embodies a confidence to overcome challenges, break stereotypes and be an individual.

Register now. Registration closes Friday.

  • Wednesday May 25 | Atlantis Hotel Casino
  • 11:30 a.m. – Networking
  • 11:50 a.m. – Chapter Business and Introductions
  • Noon – Program starts