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The Eldorado Earns Prestigious Awards for Marketing Campaign



“Club Eldorado Sweepstakes” Well-Received Among Industry Leaders

A recent marketing campaign developed by the Eldorado Hotel Casino has earned recognition as one of the best in the industry.  Two prestigious honors are being awarded for the “Club Eldorado Sweepstakes” campaign for superb hospitality and travel-related marketing.

The Eldorado has earned a Gold Adrian Award in Digital Marketing from the Hospitality Sales & Marketing Association International (HSMAI), a globally recognized sales and marketing organization representing all segments of hospitality, travel and tourism.  The “Club Eldorado Sweepstakes” will receive this honor at the 54th Annual Adrian Award ceremony in December.

A panel of approximately 200 industry experts was invited to judge more than 1,000 Adrian Award entries.  Each was evaluated in five areas—Marketing Objectives, Creativity, Quality, Content and Results—those with the highest marks in each were awarded an Adrian.  As a winner of a Gold Adrian Award, judges determined the Eldorado as one of the companies to have best met the exact criteria of the competition.

Another mark of accomplishment for the “Club Eldorado Sweepstakes” comes as a Davey Award from the International Academy of the Visual Arts (IAVA).  Davey Awards are given to smaller organizations by judges from top tier media, advertising and marketing firms like Conde Nast, Disney, monster.com and many more.  The group has recognized the Eldorado’s campaign as an innovative, budget-minded project.

“It’s such an honor to receive these awards,” says Chad Hallert, Internet Marketing and e-Commerce Director for the Eldorado.  “We have a small team compared to most of our travel and hospitality competitors, but this kind of recognition really helps prove we can run with the best.”  The Eldorado team designs and develops each campaign in-house, staying dedicated to improving the guests’ experience online. “We want to make the Eldorado as accessible and interactive for our guests as possible.”  The Eldorado also launched a new iPhone Application in October.

For further information on the Adrian Awards visit www.adrianawards.com and for details on the Davey Awards log on to www.daveyawards.com.  To learn more about the latest happenings at the Eldorado Hotel Casino explore www.eldoradoreno.com or find us on Facebook, Twitter and YouTube or call 775-786-5700 for information.

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