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Sierra Arts and Buckbean Brewery partner on first annual “CAN This Be Art?” competition



Innovative Mobile Creation Contest Kicks-Off Annual Art and Beer Collaboration


This fall, Sierra Arts and Buckbean Brewery are partnering on a whimsical and unusual creative endeavor to benefit arts programs in Northern Nevada, the “CAN This Be Art?” mobile creation competition.

A call is going out for any interested participants to create a mobile solely out of Buckbean beer cans, aside from the hanging assembly. If needed to get started, 24 cans are available from the Buckbean Brewery. Entries with name and phone number are due by Monday, October 5 at 5:00 p.m., and may be dropped off at the Brewery. Each entrant will receive one ticket to Buckbean’s CANFEST – Reno International Canned Beer Festival on October 23. Mobiles will be hung then judged by the public at a Buckbean Brewery reception on Friday, October 9, beginning at 6:00 p.m.

Winners will be announced at CANFEST, with the winning mobiles showcased, and also notified by phone. One grand prize winner will be featured on the Sierra Arts website with their creation, plus receive a pony keg of Buckbean beer and two VIP tickets to the Sierra Arts Brew HaHa event on January 22, 2010. Two runners-up will also receive two general admission tickets to the Brew HaHa. All creations will then be displayed and auctioned off via silent auction at the January event.

This competition will benefit the Sierra Arts Foundation and its many community arts programs, such as the Elder Care Concert Series, Grants to Artists, Arts In Education, Arts Alternatives, Concerts in the Gallery and Sierra Arts Gallery Exhibitions. Proceeds from both the beer sales at the reception on October 9, and the Brew HaHa’s silent auction will go towards assisting in funding these programs.

Participants are asked to fill out a brief letter of intent online at www.sierra-arts.org by clicking on the “CAN This Be Art?” icon, prior to submitting their mobiles or picking up cans to get started. For both can pick-up and the “CAN This be Art?” reception, Buckbean Brewery is located at 1155 S. Rock Blvd., Suite 490 in Reno. Call 857-4444 to arrange for cans, or for more information. Interested participants can sign up at www.sierra-arts.org.
Although all ages are invited to create a mobile, all prizes must be redeemed by someone 21 years or older. Please visit www.sierra-arts.org for more details, or call 775-329-ARTS (2787).

About Sierra Arts
Sierra Arts is a non-profit, regional arts organization dedicated to nurturing, teaching and supporting all artistic mediums in Reno-Sparks and the surrounding areas. Providing leadership, support, programming and education since 1971, Sierra Arts is committed to encouraging and enabling creativity throughout the community in order to create a better quality of life for all residents. www.sierra-arts.org

About Buckbean Brewery
Buckbean Brewing Company recently expanded into the Las Vegas and Northern California markets. The craft beer company produces its two signature beers, Original Orange Blossom Ale and Black Noddy Lager, in 16-ounce, environmentally-friendly cans, giving beer fans the opportunity to take their favorite brew with them hiking, biking, golfing and boating without the worry of glass breaking. www.buckbeanbrewsnews.blogspot.com

Bob Conrad
Bob Conradhttp://thisisreno.com
Bob Conrad is publisher, editor and co-founder of This Is Reno. He has served in communications positions for various state agencies and earned a doctorate in educational leadership from the University of Nevada, Reno in 2011. He is also a part time instructor at UNR and sits on the boards of the Nevada Press Association and Nevada Open Government Coalition.