Nevada Commission on Tourism’s Rural Roundup to showcase growing local economies by developing authentic experiences



CARSON CITY — The Nevada Commission on Tourism announced today that Jim Gilmore, acclaimed author of The Experience Economy and Authenticity: What Consumers Really Want, will headline the Rural Roundup, April 18-20, at the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village.

Gilmore, whose book was recognized by Time magazine as one of the “Ten Ideas That Are Changing the World,” asserts that consumers want authentic products and experiences — something rural Nevada is singularly positioned to offer with its historic destinations and attractions.

“Jim Gilmore is one of the first to promote the idea that an experience is actually a tangible product that businesses offer,” Lt. Gov. Brian Krolicki, chairman of the Nevada Commission on Tourism (NCOT), said. “What he has to say is very relevant to tourism, and we are excited to have Mr. Gilmore speaking at the Rural Roundup.”

Rural Roundup, now in its 22nd year and sponsored by NCOT, is tailored to address the needs of Nevada’s rural tourism partners. Designed to help Nevada’s rural communities grow their economies through developing and promoting vibrant tourism offerings, Rural Roundup brings together tourism industry professionals from across the state to gain insights into consumer trends, best practices and innovative approaches. This year’s conference will include sessions on the Canadian travel market, special events and social media, among other topics. The annual VolunTourism awards dinner, which honors Nevadans whose tourism-related volunteer work has made a difference in rural communities around the state, will also be held during this conference.

“Rural Nevada is an important part of Nevada’s tourism portfolio,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs (NDTCA), said. “Many of our most cherished attractions such as state parks and historic sites are in these areas. We want these attractions to remain financially healthy and relevant to today’s tourists, and this conference gives them the tools to do so.”

Pre-conference activities include a tour of Squaw Valley USA and an update on the 2022 Winter Games initiative. Also at the conference, the recipient of the 2012 June Stannard Rural Tourism Memorial Scholarship will be announced. This $1,000 scholarship is given to a Nevada high school senior planning to pursue a hospitality-, travel- or tourism-related degree. For the first time ever, NCOT will partner with the Nevada Arts Council to offer special sessions on expanding cultural tourism offerings and developing the authentic experiences featured in Jim Gilmore’s presentation.

Registration for Rural Roundup is $65 through April 2 and $85 afterward. For Rural Roundup news and updates, please follow the conference on Facebook at

ELKO: California Trail Interpretive Center grand opening announced

California Trail Interpretive Center

California Trail Interpretive CenterBLM NEWS RELEASE

ELKO, Nev. – Mark your calendars! The California Trail Interpretive Center will have its official Grand Opening June 2, 2012, after which begins the 9th annual California Trail Days.

The Grand Opening will mark the beginning of year-round operations with the Center being open seven days a week from 10 a.m. until 6 p.m. Following the Grand Opening ceremonies, Trail Days will commence with a living history encampment, wagon rides, gold panning, black-powder gun demonstrations, a trader’s camp, Shoshone crafts and much more. This year’s theme is ‘Commerce Along the Trail’ and there will also be formal presentations about commerce and music along the trail.

The Center will feature brand new permanent exhibits featuring life-size dioramas, original artwork, interactive displays and media presentations. The new exhibits will showcase the Great Basin wetlands, California Gold Rush and the story of the Donner Party shown in the new scrim theater.  Outside the Center visitors will find accessible trails, a traditional Shoshone camp and an interpretive plaza.

The California Trail Interpretive Center, operated by the Bureau of Land Management, is located eight miles west of Elko, on I-80 at Hunter exit 292.  The Center is currently closed for exhibit installation but welcomes school field trips, group visits and community organizations for meetings and tours on a prearranged basis.  Visit,,, or call (775) 738-1849 for more information.

Nevada Tourism Department launches ‘Discover Your Nevada’ campaign to increase spring, summer travel

Governor Sandoval and Lt. Governor Brian Krolicki. Image by Bob Conrad

Governor Sandoval and Lt. Governor Brian Krolicki. Image by Bob ConradSUBMITTED NEWS RELEASE

CARSON CITY, Nev. The Nevada Commission on Tourism (NCOT) is challenging Nevadans to explore their own state with a multi-faceted “Discover Your Nevada” campaign, Gov. Brian Sandoval and Lt. Gov. Brian Krolicki announced today.

“We are fortunate to live in a fascinating state with so much history, intriguing geography, unexpected adventure, and world-class entertainment and culture,” Sandoval said. “I’m inviting my fellow Nevadans to explore our state this spring and summer and discover lands beyond their own backyards.”

The governor will explore the state this spring, embarking on several short road trips to places off the beaten track. Among his destinations is the ghost town of Rhyolite near Death Valley, Valley of Fire State Park near Lake Mead, the ruins of Fort Churchill near Yerington, and the mysterious town of Rachel on the Extraterrestrial Highway.

“I’ve traveled throughout the state and there are still places that amaze me,” Sandoval said. “I’m looking forward to re-discovering some of my favorite spots and perhaps even finding some new favorites.”

The governor’s road trips are part of NCOT’s “Discover Your Nevada” campaign, which also includes a contest to name Nevada’s Treasures. Residents will be invited to vote on their favorite destinations in each territory of the state – Reno-Tahoe, Las Vegas, Silver Trails, Pony Express and Cowboy Country – whittling down the selection until the No. 1 attraction in each territory is decided by voters. Travel packages with reduced pricing will be listed on NCOT’s website to entice residents to visit the winning locations.

“Travel is the No. 1 contributor to our state’s economy, and when we can increase the number of travelers dining in roadside restaurants, buying tickets to shows, visiting museums and staying in hotels, we can directly boost the income of the families running those businesses,” Krolicki, NCOT chair, said. “This campaign is an example of Nevadans helping Nevadans by doing something they do every summer anyway: travel.”

The campaign kicks off March 1 and will continue through Memorial Day Weekend. Nominations for “Nevada’s Treasures” will be gathered throughout the first two weeks of March, with voting beginning March 19. For more information on the program and how to submit and vote on a favorite destination, visit

Forest Service requests input on Ely travel management plan



ELYThe Ely Ranger District, Humboldt-Toiyabe National Forest, is requesting public input regarding the Ely Ranger District Motor Vehicle Use Maps (Travel Plan) to determine what changes may be needed.

On February 9, 2009, a Decision Notice/Finding of No Significant Impact was signed for the Ely Ranger District Travel Management Project.  This decision designated which roads and trails were open to motorized use on the Ely Ranger District.  In 2010, motor vehicle use maps were published for the Ely Ranger District in accordance with the decision signed in 2009.

Travel Management regulations at 36 CFR 212.54 provide for revision of designated roads, as needed.  As the Ely Travel Management Plan has been implemented, Ely District staff has received comments from the public that there are roads that were overlooked, roads that may not be passable to the vehicle class identified, and roads and trails that may need different designations.  Between now and November of 2012, Ely District staff are requesting public comments and participation to identify where changes need to be made to the Ely Ranger District Motor Vehicle Use Maps (Travel Maps).

Over the next eight months, Ely District staff will hold a series of open houses with extended office hours for the public to look over maps and talk about specific concerns.  The following are the dates and times for each open house:

  • Saturday, March 24, 2012, from 2:00 to 6:00 p.m.
  • Wednesday, May 15, 2012, from 3:00 to 7:00 p.m.
  • Monday, July 23, 2012, from 3:00 to 7:00 p.m.
  • Friday, September 21, 2012, from 3:00 to 7:00 p.m.

All of the open houses will be held at the Ely Ranger District Office on 825 Avenue E., in Ely.     In the meantime, interested parties are encouraged to review the Ely Ranger District Motor Vehicle Use Maps, which are available at the office at the address above or on the Humboldt-Toiyabe National Forest web site at:

Learn more about this release by talking with Jose Noriega, Ely District Ranger, at 775-289-5100, or Joshua Simpson, Ely Ranger District Recreation Staff, at 775-289-5129.

ELKO: Final snowshoeing by moonlight



ELKO – Come join the Elko District, Bureau of Land Management for the last installment of this winter’s moonlight snowshoe hikes. This event is a fun, free family outing at Lamoille Canyon beginning at 6 p.m., March 10, 2012.

The two-hour event will offer a unique opportunity to capture the lunar glow of Lamoille Canyon as well as some free hot chocolate and a warming campfire.  This trek is for all ages and skill levels. Come alone or bring your family, new friends await you at the hike.

This is the final snowshoe hike  for  the winter . Two previous treks included Angel Creek in Wells and the inaugural hike at Lamoille Canyon. These events are made possible with the assistance of the U.S. Forest Service and Cedar Creek Clothing in Elko.  Check our website at for up-to-date information as well as a list of what to bring on this excursion.

This event is limited to the first 50 people who register.  Snowshoes are available for those who don’t own a pair. Reserve a pair when you register. You can register at the BLM office at 3900 Idaho St.; Cedar Creek Clothing at 453 Idaho Street; or the U.S. Forest Service at 140 Pacific in Wells.  You can also call Zach Pratt at (775) 753-0212; Duane Jones at (775) 738-3950 or Nancy Taylor at (775) 752-3357.

Round ‘em up! Third Annual Genoa Cowboy Poetry & Music Festival Set for April!


GENOA–You can now call it a regular sign of Spring in Carson Valley. The third edition of the Genoa Cowboy Poetry & Music Festival will bring together an outstanding lineup of performers, artists and characters April 26th to the 29th.

Headliners committed to appear include award winning poets Waddie Mitchell and Paul Zarzyski, multiple entertainer of the year winners Dave Stamey and Juni Fisher, along with Mike Beck, Jim King, Cowboy Celtic, the Cross Town Cowboys, Mary Kaye and many more favorites. Alongside the entertainers, attendees will find a packed schedule of workshops and galleries of fine western art, a Native American Cultural and Historic Center, an old fashioned Town Hall dance and opportunities to shop for western clothing, collectibles, jewelry and tack.

Headliner Concerts start Thursday night at the Official Host Hotel of the festival, the Carson Valley Inn, when Dave Stamey, Juni Fisher and Jim King take the stage. Friday and Saturday nights, the concerts return to the heated and enclosed Mormon Station Concert Tent. Friday night’s lineup of Waddie Mitchell, Paul Zarzyski, Cowboy Celtic and Mary Kaye is a powerhouse and Saturday night Mitchell and Zarzyski will be joined by Juni Fisher and Mike Beck.

Attendees will have a difficult task in deciding when to take a break during the Festival. In addition to the featured nighttime concerts, Festival Day Passes will allow entry into twelve more concerts and dozens of additional presentations, along with access to the Native American Cultural and Historic Center and Genoa Courthouse Museum. The Day Pass is a spectacular value at only $15 per day for adults and $5 for kids and just as a kicker, any day pass or performance ticket gets you into Saturday night’s Town Hall Dance, featuring the Western swing stylings of the Cross Town Cowboys.

The Genoa Cowboy Poetry & Music Festival is a wonderful blend of setting, heritage and western culture and entertainment.  Nestled at the base of the Sierra Nevada in Northern Nevada’s Carson Valley, historic Genoa, Nevada’s oldest settlement, is the site of the first ranch in Nevada and still has working cattle ranches literally steps from the town. From its 19th century beginnings, cowboys and ranching have shared work, words and music here. During the Festival, attendees will also be able to enjoy specials from all of the Genoa businesses, who are gearing up to join in the fun.

Only an hour from Reno-Tahoe International Airport and just over the hill from Lake Tahoe’s South Shore, it’s easy to get to Genoa and Carson Valley. You can find all the festival information at and area information at  Day Passes and tickets for individual concerts and dinners may be purchased on line at the festival web site, by calling 775-782-8696 or visiting the Town of Genoa offices.

ELKO: Shoshone willow weaving at the California Trail Center



ELKO – The public is invited to witness the passing down of a Shoshone tradition Saturday, Feb. 11, when Shoshone elders pass down the ancient craft of willow weaving.

Lois Whitney and Leah Brady will pass on the techniques of this art to the Shoshone youth from 2 until 6 p.m. A variety of baskets will be on display and at 4 p.m. there will be a formal presentation on Shoshone basket making.

Leah Brady and Lois Whitney are local Western Shoshone sisters who have worked for decades to keep Shoshone traditions alive by educating tribal youth. This free event is a rare opportunity to learn more about Shoshone culture.

The Willow Weaving workshop is the second Newe Night event at the California Trail Interpretive Center. Newe Night events will continue on the afternoon of  March 17 with a Drumming, Singing and Hand Game afternoon. Contact Shania Cook (775) 738-1849 for more information.

The California Trail Interpretive Center, operated by the Bureau of Land Management, is eight miles west of Elko at Hunter exit 292.  The center is closed for exhibit installation but will be open for special events, school groups and prearranged tours and meetings.  Visit our websites at or visit the Trail Center’s Facebook page.

ELKO: California Trail Center open for cowboy poetry



ELKOThe grandeur of America’s west has inspired people to write poetry long before there were cowboys riding the range.  Come to the California Trail Center Jan. 31 through Feb. 4from 9 a.m. to 5 p.m. to find out what the pioneers had to say about the “Great American Desert!”  Trail Center staff in authentic 19th century clothing will bring the pioneers’ words to life with hourly readings of poetry, letters, and journal entries from the Overland Trail.  On Saturday, Feb. 4 at 11 a.m. and 1 p.m. staff and volunteers will perform a special program featuring readings and music from the trail.


For those looking for a better understanding of how America’s West became the cultural force it is today, the Trail Center will be showings segments of Ken Burns’ and Stephen Ives’ 11-part documentary “The West” at 10:30 and 12:30 daily.  For those who are interested in the Native American perspective on the West selected oral histories from Great Basin College’s Indian Archives will be shown daily at 2:30.  On Saturday there will be children’s activities.  The California Trail shop will be open all week.


The California Trail Interpretive Center, operated by the Bureau of Land Management, is 8 miles west of Elko at Hunter exit 292.  The center is closed for exhibit installation but will be open for Cowboy Poetry and special events, school groups and prearranged tours and meetings.  Visit

ELKO: Shoshone storytelling at the California Trail Center

Elko Trail Center

ELKO – Legends will be reborn and stories will be passed down to new generations at the California Trail Interpretive Center Jan. 28 when Shoshone elders gather to share their traditional stories.

This free event will begin at 2 p.m. and showcase oral presentations of the Shoshone or Newe people. Featured speakers are scheduled, but there will be time for others who might have a story to share. Light refreshments will also be available.

Featured speakers are Katherine Blossom, a Newe elder from Elko; Norm Cavenaugh, an elder from the Do’zha Wehee’ (flint knife) band of the Western Shoshone; and special guest Ellison “Bombo” Jackson, an elder from Owyhee who will share traditional stories learned throughout his life.

Shoshone Storytelling is the first of several Newe events scheduled at the California Trail Interpretive Center. Future events include a basket weaving workshop followed by a Drumming, Singing on Feb. 12, and Hand Game afternoon on March 17. Contact Shania Cook at (775) 738-1849 for more information.

The California Trail Interpretive Center, operated by the Bureau of Land Management, is eight miles west of Elko at Hunter exit 292.  The center is closed for exhibit installation but will be open for Cowboy Poetry and special events, school groups and prearranged tours and meetings.  Visit

Nevada Magazine explores Las Vegas’ cultural side



Nevada Magazine’s January/February 2012 issue is available on newsstands throughout Nevada. Featured in the edition are multiple Southern Nevada museums, highlighted by the opening of The Mob Museum on February 14. Former Las Vegas defense attorney and mayor Oscar Goodman is one of four people interviewed who have strong connections to the new museum, which is housed in the city’s historic former federal building and post office on Stewart Avenue.

The new Nevada State Museum, Las Vegas at Springs Preserve leads off the issue’s other feature story. Among the other museums covered are two additional state museums — the Lost City Museum in Overton and Nevada State Railroad Museum in Boulder City — the National Atomic Testing Museum, the Las Vegas Natural History Museum, the Lied Discovery Children’s Museum, and the Neon Museum.

Also featured in the issue are the Mizpah Hotel, which recently reopened in Tonopah, Ash Meadows National Wildlife Refuge, The Gun Store in Las Vegas, three Reno-Sparks bakeries, and downtown Reno’s CommRow, home to the world’s tallest artificial climbing wall. The issue also debuts new “Visions” (spotlighting outstanding photography) and “Nature” departments.

For more information about Nevada Magazine, or to subscribe, visit