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Students from the Reynolds School will present the campaign they built and implemented for this year’s client, Campaign to Change Direction, in partnership with Give an Hour™ (GAH), The Plank Center for Leadership in Public Relations (The Plank Center) and Edelman.
The campaign challenged the team to bring awareness of mental illness while featuring the five signs of emotional suffering. The students have built an aggressive campaign and will present their evaluations to PRSSA in early April. For the past two years, the Bateman team has received a national honorable mention for their work, and this team anticipates finding out if it is a finalist the day before their presentation to PRSA.
Members of the team include Madeline Potts, a junior from Las Vegas, Sierra Taylor-Cline, a senior from Las Vegas, Jordy Addeo, a senior from Minden, Hayley Hanger, a senior from Silver Springs, and Madison Spiegel, a senior from Los Angeles. The team’s academic advisor is Dr. Todd Felts and the professional advisor is Don Butterfield, APR.
The Campaign to Change Direction is a coalition of concerned citizens, nonprofit leaders and leaders from the private sector who have come together to change the culture in America about mental health, mental illness and wellness. The goal of the Campaign is to change the way we think and talk about mental health. Participating teams will achieve this goal, in part, through education on the Five Signs of mental suffering.
This year’s client, Give an Hour, leads the Campaign to Change Direction effort. GAH’s mission is to harness the expertise and generosity of volunteer mental health professionals capable of responding to both acute and chronic conditions that arise within our society. The Competition is sponsored by The Plank Center and Edelman.
As April is also APR Month, we’re inviting all APRs to attend the luncheon for free! Just hit the APR button when you register!
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