Reno License Plate In Danger of Going Away

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The fate of the plate isn’t great.

Reno’s only city-branded license plate has just five weeks left as an official DMV option unless more are quickly sold.

The City of Reno is partnering with Renown for the rest of 2017 to try to push plate sales. Unless 500 sell by the end of the year, the plate will no longer be available at DMV.

Plate sales benefit parks and recreation. To date, only 500 have sold since made available in May of last year.

According to the city,

For every license plate purchased (up to 500) through December 29, 2017:

  • Reno City Councilmember David Bobzien will match it with a $25 donation, via his Council Donation Funds, to one of 22 charities on behalf of the purchaser.
  • Renown Health will match the $25 donation to Reno Parks and Rec with a $25 donation of its own to support affordable access to Parks and Rec services that benefit the health and wellness of our community.

The city is holding an open press event Wednesday, 9:30 a.m., at the Evelyn Mount Northeast Community Center to promote plate sales.

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About Bob Conrad 840 Articles

Bob Conrad is co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company (disclosure: he has two part-time contracts working for the University of Nevada, Reno). He is an adjunct faculty member at Truckee Meadows Community College and is a regular contributor to Reno Public Radio.

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