Local Tourism Officials Reach Around The World to Attract Visitors

Gerlach_The small community of Gerlach is on the southwest edge of the Black Rock Desert_credit Sydney Martinez-TravelNevada
Image: Travel Nevada.

An international tourism conference was held in Reno last week. One goal of the conference was to promote Nevada to the rest of the world.

Bethany Drysdale, with the Nevada Department of Tourism and Cultural Affairs, said international outreach is critical to the Silver State.

“Travel Nevada has representation in 10 global markets, so we have invited journalists from those markets to come here and meet one-on-one with the Nevada tourism industry,” she said.

One country Nevada is paying close attention to is India.

“We just started representation in India last year,” Drysdale added. “That market is set to explode. More than half their population is under the age of 25. As they get older, they’re spending more money. They’re also very wealthy.”

Drysdale said that international travel is crucial to the state’s economy compared with domestic visitors because overseas travelers spend more and have more vacation time. Her department is also entirely funded by dollars spent by people visiting the Silver State.

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About Bob Conrad 843 Articles

Bob Conrad is co-founder of ThisisReno. He manages ThisisReno and Conrad Communications, LLC, his marketing communications consulting company (disclosure: he has two part-time contracts working for the University of Nevada, Reno). He is an adjunct faculty member at Truckee Meadows Community College and is a regular contributor to Reno Public Radio.