Grand Sierra Resort and Casino chooses R&R Partners as agency of record

The Grand Sierra Resort and Casino (GSR) recently selected R&R Partners as its agency of record. R&R Partners, an integrated marketing communications firm, will provide focused and strategic advertising, production and media planning to promote northern Nevada’s premiere resort destination.

“The Grand Sierra Resort is one of the region’s premiere travel destinations,” said Pete Ernaut, president of government and public affairs and principal for R&R Partners. “We look forward to applying our extensive travel and tourism expertise to further strengthen this brand and introduce it to a new segment of leisure travelers.”

Located in the heart of the Reno/Tahoe region, GSR is a complete resort destination with nearly 2,000 guest rooms and suites and 200,000 square feet of meeting and convention space. The resort offers visitors a wide-variety of amenities including branded retail shopping, famed entertainment, 10 delectable restaurant choices including Charlie Palmer Steak and Lounge, a two-screen cinema, a 50-lane bowling center, adrenaline-pumping rides, an aqua golf driving range and exhilarating nightlife.

With more than 30 years of travel experience, R&R Partners works with a wide range of clients locally, regionally and nationally. The marketing communications firm is well-known for its specialty in the tourism sector with such internationally known clients as the Las Vegas Convention and Visitors Authority, SeaWorld Parks & Entertainment, Boeing, and Norwegian Cruise Line.

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