Basic-to-advance public relations, marketing workshop scheduled for April 26-27


Holland Project Reno is offering a hands-on public relations and marketing workshop April 26 and 27 from 9 a.m. – 4:30 p.m. The workshop will take place at KNPB Channel 5 Public Broadcasting located at 1670 North Virginia Street on the University of Nevada, Reno campus. The two-day program will cover basic-to-advanced public relations, marketing and social media strategies, as well as graphic design.

Workshop participants will learn practical skills and take home useful tools from some of the best-known brands in the Reno area. Presenters include Bob Conrad, Conrad Communications; Mike McDowell, KPS3; Ryan Jerz, University of Nevada, Reno; Alison Gaulden,; Abbi Whitaker, The Abbi Agency; Ronele Klingensmith, RKPR; Jim Scripps, Boys and Girls Club of Truckee Meadows; and Clint Neuerberg and Sarah Lillegard of the Holland Project.

The cost to attend the workshop is as follows:

Early registration by April 13/Late registration

Students:                                            $40 by April 13/$80 after April 13

Non-profit organization(s):         $150 by April 13/$300 after April 13

All others:                                           $200 by April 13/$400 after April 13

Register here:



Workshop schedule and speakers:

Day 1 (April 26)

9 a.m. Bob Conrad: Introduction and welcome, Planning, setting goals and strategies: Thinking big before thinking small

10 a.m. Mike McDowell (KPS3): Branding basics

11 a.m. Ryan Jerz (University of Nevada Athletics): Social media: the most effective networks you should use

Noon: Catered lunch

1 pm: Bob Conrad: How to write a news release – and where to send it

2 pm: Alison Gaulden ( Media relations and messaging

3-4:30: Hands-on exercise: writing a news release


Day 2 (April 27)

9 a.m. Abbi Whitaker (The Abbi Agency): Pitching the news media: What to do, what not to do

10 a.m.: Connie Aguilar (The Abbi Agency): Setting up and running a Facebook page

11 a.m. Clint Neuerberg and Sarah Lillegard: Graphic design basics

Noon: Catered lunch

1 p.m. Ronele Klingensmith (RKPR): Marketing 101 and Arttown

2 p.m. Jim Scripps (Boys & Girls Club): Setting up and running a WordPress blog

3-4:30 p.m.: Open questions, hands-on help


About the Holland Project:

Holland Project is an all-ages art and music initiative made for and by the young people in Reno. Holland strives to empower young people through access to music, art, diverse workshop opportunities, and community service and activism. For more information please visit

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